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Strategic management in the hospitality industry

Author: Michael D Olsen; Eliza Ching-Yick Tse; Joseph J West
Publisher: New York : J. Wiley, ©1998.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
"Strategic Management in the Hospitality Industry, Second Edition gives hospitality students the tools they need to be tomorrow's leaders in this dynamic field. Based on the premise that adding value - for the stockholder, the consumer, and the employee - must be the central objective for any effective management strategy, this book gives students a blueprint for innovation and growth at hotels and restaurants both  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael D Olsen; Eliza Ching-Yick Tse; Joseph J West
ISBN: 0471292397 9780471292395
OCLC Number: 39182465
Description: xii, 385 pages : illustrations ; 25 cm
Contents: 1. Strategic Management in the Hospitality Industry --
2. Thinking Strategically: A Working Model --
3. Environmental Assessment: Conceptual Tools --
4. Environmental Scanning: Identifying Forces Driving Change --
5. Choosing Competitive Methods: Portfolios of Products and Services --
6. Core Competencies as Competitive Methods --
7. Strategy Implementation: Realizing Intended Strategy --
8. Integrating Strategic Change: Realizing Intended Strategy --
9. Managing Service Quality --
10. Globalization, Multinationals, and Corporate Strategies --
11. Leadership and Strategy: Challenges for Tomorrow's Manager.
Responsibility: Michael D. Olsen, Eliza Ching-Yick Tse, Joseph J. West.
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Abstract:

This text on strategic management focuses exclusively on the hospitality industry, detailing the systemic foundations of strategies and their implementation. The text examines the principles behind  Read more...

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