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Strategic management in the media : theory to practice

Author: Lucy Küng
Publisher: London : SAGE, 2017.
Edition/Format:   Print book : English : 2nd editionView all editions and formats
Summary:
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York  Read more...
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Document Type: Book
All Authors / Contributors: Lucy Küng
ISBN: 9781473929494 1473929490 9781473929500 1473929504
OCLC Number: 965933214
Description: xvii, 237 pages : illustrations ; 25 cm.
Contents: Introduction --
The strategic context --
Strategic concepts for the media industries --
Strategic responses to technological change --
Creativity and innovation --
Culture, mindset and strategy --
Organization structure and strategy --
Leadership --
Conclusions: the end of the digital beginning.
Responsibility: Lucy Küng.

Abstract:

A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times,  Read more...

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"Once again, Lucy Kung has produced the standard text in media management. Fully updated, it offers a comprehensive and accessible guide to strategic management in the media for students, lecturers Read more...

 
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