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Strategic management in tourism

Author: Luiz Moutinho
Publisher: Wallingford, Oxfordshire ; Cambridge, MA : CABI, ©2011.
Series: CABI tourism texts.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
"Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism management. Following a successful first edition that is now a mainstream  Read more...
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Document Type: Book
All Authors / Contributors: Luiz Moutinho
ISBN: 9781845935887 1845935888
OCLC Number: 644150152
Description: x, 313 pages : illustrations ; 25 cm.
Contents: The new business environment and trends in tourism / Luiz Moutinho, Ronnie Ballantyne, and Shirley Rate --
Futurecast applied to tourism / Luiz Moutinho, Ronnie Ballantyne, and Shirley Rate --
The Travel and Tourism Competitiveness Index as a tool for economic development and poverty reduction / Larry Dwyer, Peter Forsyth, and Wayne Dwyer --
Demand modelling and fuzzy time series forecasting / Stephen F. Witt [and others] --
Consumer behaviour in tourism / Luiz Moutinho, Ronnie Ballantyne, and Shirley Rate --
Strategic innovation in tourism business / Anne-Mette Hjalager --
The transformation of distribution channels / Enrique Bigné --
Human empowerment, management and tourism / Jithendran Kokkranikal, Jonathan Wilson, and Paul Cronje --
Operations management in tourism / Geoff Southern --
Financial management in tourism / James Wilson and Luiz Moutinho --
Financial impact of tourism marketing / James Wilson and Luiz Moutinho --
Strategic planning and performance management / Luiz Moutinho, Shirley Rate, and Ronnie Ballantyne --
eTourism strategy / Dimitrios Buhalis --
Process-based management in tourism / Geoff Southern --
International strategies in tourism / Eduardo Parra-López, Vanessa Yanes Estevez, and Mercedes Melchior Navarro.
Series Title: CABI tourism texts.
Responsibility: edited by Luiz Moutinho.

Abstract:

Fully updated with new chapters linking strategic thinking and action in the management of tourism, this textbook provides an analytical evaluation of the most important global trends in tourism and  Read more...

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