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Strategic management of technological innovation
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Strategic management of technological innovation

Author: Melissa A Schilling
Publisher: New York : McGraw-Hill/Irwin, ©2010.
Edition/Format:   Book : English : 3rd edView all editions and formats
Summary:

A comprehensive text for the Technology and Innovation Management course. It offers an approach that synthesizes the major research in the field, providing students with the knowledge needed to  Read more...

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Document Type: Book
All Authors / Contributors: Melissa A Schilling
ISBN: 9780073381565 007338156X 9780071289573 0071289577
OCLC Number: 426147407
Description: xvi, 318 p. : ill. ; 24 cm.
Contents: 1Introduction PART ONE Industry Dynamics of Technological Innovation 2Sources of Innovation 3Types and Patterns of Innovation 4Standards Battles and Design Dominance 5Timing of Entry PART TWO Formulating Technological Innovation Strategy 6Defining the Organization's Strategic Direction 7Choosing Innovation Projects 8Collaboration Strategies 9Protecting Innovation PART THREE Implementing Technological Innovation Strategy 10Organizing for Innovation 11Managing the New Product Development Process 12Managing New Product Development Teams 13Crafting a Deployment Strategy INDEX
Responsibility: Melissa A. Schilling.

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