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Strategic management of technological innovation

Author: Melissa A Schilling
Publisher: New York : McGraw-Hill/Irwin, ©2010.
Edition/Format:   Book : English : 3rd edView all editions and formats
Database:WorldCat
Summary:

A comprehensive text for the Technology and Innovation Management course. It offers an approach that synthesizes the major research in the field, providing students with the knowledge needed to  Read more...

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Document Type: Book
All Authors / Contributors: Melissa A Schilling
ISBN: 9780073381565 007338156X 9780071289573 0071289577
OCLC Number: 426147407
Description: xvi, 318 p. : ill. ; 24 cm.
Contents: Part I: Industry dynamics of technological innovation --
Sources of innovation --
Types and patterns of innovation --
Standards battles and design dominance --
Timing of entry --
Part II: Formulating technological innovation strategy --
Defining the organization's strategic direction --
Choosing innovation projects --
Collaboration strategies --
Protecting innovation --
Part III: Implementing technological innovation strategy --
Organizing for innovation --
Managing the new product development process --
Managing new product development teams --
Crafting a deployment strategy.
Responsibility: Melissa A. Schilling.

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