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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Melissa A Schilling |
| ISBN: | 9780073381565 007338156X 9780071289573 0071289577 |
| OCLC Number: | 426147407 |
| Description: | xvi, 318 p. : ill. ; 24 cm. |
| Contents: | 1Introduction PART ONE Industry Dynamics of Technological Innovation 2Sources of Innovation 3Types and Patterns of Innovation 4Standards Battles and Design Dominance 5Timing of Entry PART TWO Formulating Technological Innovation Strategy 6Defining the Organization's Strategic Direction 7Choosing Innovation Projects 8Collaboration Strategies 9Protecting Innovation PART THREE Implementing Technological Innovation Strategy 10Organizing for Innovation 11Managing the New Product Development Process 12Managing New Product Development Teams 13Crafting a Deployment Strategy INDEX |
| Responsibility: | Melissa A. Schilling. |
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Similar Items
Related Subjects:(6)
- Technological innovations -- Management.
- Teknolojik yenilikler -- Yönetim.
- New products -- Management.
- Yeni ürünler -- Yönetim.
- Strategic planning.
- Stratejik planlama.
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