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Strategic management of technology and innovation

Author: Robert A Burgelman; Clayton M Christensen; Steven C Wheelwright
Publisher: Boston : McGraw-Hill Irwin, ©2004.
Edition/Format:   Print book : English : 4th edView all editions and formats
Summary:

Employs a combination of text, readings, and cases to bring to life the business research on business challenges. This book offers insights on innovation management and market entries through several  Read more...

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Genre/Form: Fallstudiensammlung
Additional Physical Format: Online version:
Burgelman, Robert A.
Strategic management of technology and innovation.
Boston : McGraw-Hill Irwin, ©2004
(OCoLC)607350043
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert A Burgelman; Clayton M Christensen; Steven C Wheelwright
ISBN: 0072536950 9780072536959
OCLC Number: 52410226
Notes: Includes indexes.
Description: xvi, 1208 pages : illustrations ; 26 cm
Contents: Part 1. Integrating technology and strategy: A general management perspective --
Technological innovation --
Technological innovation and strategy --
Part 2. Design and implementation of technology strategy: An evolutionary perspective --
Technological evolution --
Industry context --
Organizational context --
Strategic action --
Part 3. Enactment of technology strategy: Developing a firm's innovative capabilities --
Internal and external sources of technology --
Linking new technology and novel customer needs --
Internal corporate venturing --
Part 4. Enactment of technology strategy: Creating and implementing a development strategy --
New product development --
Building competences/capabilities through new product development --
Part 5. Conclusion: Innovation challenges in established firms.
Responsibility: Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright.
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