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Strategic management of technology and innovation

Author: Garry D Bruton; Margaret A White
Publisher: [Mason, Ohio?] : South-Western Cengage Learning, ©2011.
Edition/Format:   Print book : English : 2nd ed., International edView all editions and formats
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Garry D Bruton; Margaret A White
ISBN: 9780538481731 0538481730
OCLC Number: 753278837
Description: xxii, 388 pages : illustrations ; 24 cm
Contents: Strategic foundation --
General electric: changing with the times --
Strategic perspective --
Strategic process --
Internal strategy --
GlaxoSmithKline: successful internal innovation --
Planning for innovation --
Implementation in innovation --
Evaluation and control in innovation --
External strategy --
Acer group: a family of brands --
Planning for obtaining technology --
Implementation in obtaining technology --
Evaluation and control in obtaining technology --
Strategic success --
Google: a pattern of success --
Building capabilities --
Knowledge management and organizational learning --
Social responsibility --
New product development and project management in innovation --
Managing portfolios of technology and platforms --
Predicting the future and waves of innovation
Responsibility: Garry D. Bruton, Margaret A. White.

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