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Strategic management : strategists at work

Author: Robert MacIntosh; Donald Maclean
Publisher: London ; New York, NY : Palgrave Macmillan, 2015.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Strategic management strategists at work provides a practical and simple appraoch to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organizations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.
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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert MacIntosh; Donald Maclean
ISBN: 9781137035448 1137035447
OCLC Number: 903632082
Description: xiii, 221 pages ; 24 cm
Contents: Section A: --
1. Introduction --
2. A brief history of strategy and strategists --
3. The running cases --
Section B: --
4. Diagnosis --
5. Strategic intent --
6. Trends and opportunities --
7. Resources and capability --
8. Strategic options --
9. Evaluating strategy --
10. Building a comprehensive strategy --
11. The strategy cycle --
Section C: --
12. From logic to action --
13. Strategy's history revisited and strategic management reframed --
Section D: --
Case 1: Apple --
Case 2: Nokia --
Case 3: ABB (1988-2013) --
Case 4: Nine dragons
Responsibility: Robert MacIntosh, Donald Maclean.

Abstract:

Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of  Read more...

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"A tour d'force. Strategists at Work is a practical, step-by-step guide to creating strategies and then shifting them when they hit real-life. A blend of practical insights and deep wisdom from the Read more...

 
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