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Strategic management : text and cases

Author: F Glenn Boseman; Arvind V Phatak; Robert E Schellenberger
Publisher: New York : Wiley, ©1986.
Series: Wiley series in management.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Assuming a background in management, marketing, finance, accounting and economics, it introduces the reader to the basics of strategic management focusing on three approaches: text, cases and  Read more...

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Genre/Form: Einführung
Case studies
Document Type: Book
All Authors / Contributors: F Glenn Boseman; Arvind V Phatak; Robert E Schellenberger
ISBN: 0471880590 9780471880592 0471859699 9780471859697
OCLC Number: 12104419
Notes: Revised edition of: Policy formulation and strategy management. / Robert E. Schellenberger, Glenn Boseman. 2nd ed. c1982.
Includes indexes.
Includes index.
Description: xiii, 808 pages : illustrations ; 25 cm.
Contents: Cases; Swot Analysis; Formulating Direction for the Company; Organizational Strategy; Implementation and Control of Organizational Strategy; Understanding Case Analysis.
Series Title: Wiley series in management.
Responsibility: Glenn Boseman, Arvind Phatak, Robert E. Schellenberger.

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