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Strategic management : text and cases

Author: Gregory G Dess; G T Lumpkin; Alan B Eisner
Publisher: Boston : McGraw-Hill/Irwin, ©2008.
Edition/Format:   Print book : English : 4th edView all editions and formats
Summary:

Provides treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital and internet strategies, innovation and corporate  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gregory G Dess; G T Lumpkin; Alan B Eisner
ISBN: 9780073404981 0073404985 0071287841 9780071287845
OCLC Number: 166255137
Description: 1 volume (various pagings) : color illustrations, color map ; 27 cm
Contents: Strategic analysis --
Strategic management: creating competitive advantages --
Analyzing the external environment of the firm --
Assessing the internal environment of the firm --
Recognizing a firm's intellectual assets: moving beyond a firm's tangible resources --
Strategic formulation --
Business-level strategy: creating and sustaining competitive advantages --
Corporate-level strategy: creating value through diversification --
International strategy: creating value in global markets --
Entrepreneurial strategy and competitive dynamics --
Strategic implementation --
Strategic control and corporate governance --
Creating effective organizational designs --
Strategic leadership: creating a learning organization and an ethical organization --
Managing innovation and fostering corporate entrepreneurship --
Case analysis --
Analyzing strategic management cases --
Cases --
Indexes.
Responsibility: Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner.
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