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Strategic management

Author: Colin White
Publisher: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004.
Edition/Format:   Print book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Colin White
ISBN: 1403904006 9781403904003
OCLC Number: 53276452
Description: xxxvi, 840 pages ; 25 cm
Contents: pt. I. Introducing Strategic Management --
1. Introducing strategy and strategy making --
2. Thinking and acting strategically --
3. Adopting a global perspective --
4. Reading an uncertain future --
pt. II. Strategic Environments and Competitive Advantage --
5. Identifying opportunity and risk --
6. Reading the competitive environment --
7. Analysing resources, capabilities and core competencies --
8. Creating and maintaining competitive advantage --
9. Reducing costs --
10. Differentiating the product --
pt. III. Strategic Dilemmas --
11. Determining the size of an enterprise --
12. Integrating the strategists --
13. When to compete and when to cooperate --
14. Managing risk --
15. Participating in the global economy --
pt. IV. Bringing it all Together --
16. Formulating strategy --
17. Implementing strategy --
18. Monitoring strategic performance --
pt. V. Strategic Analysis and Audit --
Long case studies.
Responsibility: Colin White.
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