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Strategic management

Author: Richard L Lynch
Publisher: Harlow, England ; New York : Pearson, 2012.
Edition/Format:   Print book : English : 6th ed
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Genre/Form: Leermiddelen (vorm)
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Richard L Lynch
ISBN: 9780273750925 0273750925
OCLC Number: 748941793
Description: xxx, 850 p. : col. ill. ; 27 cm.
Contents: Part 1 INTRODUCTION1 Strategic management 2 A review of theory and practice Part 2 STRATEGIC ANALYSIS AND PURPOSE3 Analysing the strategic environment 4 Analysing resources and capabilities 5 Strategy dynamics 6 Prescriptive purpose delivered through mission, objectives and ethics 7 Purpose emerging from knowledge, technology and innovation Part 3 DEVELOPING THE STRATEGY8 Developing business level strategy options9 Developing corporate level strategy options 10 Strategy evaluation and development: the prescriptive process 11 Finding the strategic route forward: emergent and prescriptive approaches 12 Organisational structure, style and people issues Part 4 THE IMPLEMENTATION PROCESS13 Implementing and controlling the strategic plan 14 Developing and implementing customer-driven strategy 15 Managing strategic change Part 5 DIFFERENT STRATEGY CONTEXTS AND BUILDING A COHESIVE STRATEGY16 Strategic leadership17 Entrepreneurial strategy 18 Government, public sector and not-for-profit strategies 19 International expansion and globalisation strategies 20 Building a cohesive corporate strategy Part 6 CASE STUDIESCase study 1 Competing against the budget airlinesCase study 2 World market for beer: what now for SAB Miller?Case study 3 Heineken's global strategy?Case study 4 Global automotive vehiclesCase study 5 Tata Motors goes globalCase study 6 Toyota competes with Volkswagen for world leadershipCase study 7 What can companies learn from 'Chainsaw Al'?Case study 8 Solving Sony's problemsCase study 9 Thinking outside the box at IBMCase study 10 Emergent strategy: competition and innovation in the world PC marketCase study 11 Public sector strategy: how Galileo ended up in troubleCase study 12 Emergent strategy: who will topple Apple's iPod? Glossary
Responsibility: Richard Lynch.

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