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Strategic management

Author: Frank T Rothaermel
Publisher: New York, NY : McGraw-Hill Education, [2015]
Edition/Format:   Print book : English : Second editionView all editions and formats
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Combining quality and user-friendliness by synthesizing theory, empirical research, and practical applications, this edition is designed to prepare students for the types of challenges they will face  Read more...

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Document Type: Book
All Authors / Contributors: Frank T Rothaermel
ISBN: 9780077645069 0077645065 9780077645175 0077645170 9814646156 9789814646154
OCLC Number: 862575480
Notes: Revised edition of the work, Strategic management : concepts.
Description: xxxiv, 468 pages color illustrations ; 25 cm
Contents: What is strategy, and why is it important? --
Strategic leadership : managing the strategy process --
External analysis : industry structure, competitive forces, and strategic groups --
Internal analysis : resources, capabilities, and core competencies --
Competitive advantage, firm performance, and business models --
Business strategy : differentiation, cost leadership, and integration --
Business strategy : innovation and entrepreneurship --
Corporate strategy : vertical integration and diversification --
Corporate strategy : mergers and acquisitions, strategic alliances --
Global strategy : competing around the world --
Organizational design : structure, culture, and control --
Corporate governance and business ethics.
Responsibility: Frank T. Rothaermel, Georgia Institute of Technology.

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