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Strategic management

Author: Frank T Rothaermel
Publisher: New York, NY : McGraw-Hill Education, [2017]
Edition/Format:   Print book : English : Third editionView all editions and formats
Summary:
"Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of  Read more...
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Document Type: Book
All Authors / Contributors: Frank T Rothaermel
ISBN: 9781259420474 1259420477
OCLC Number: 929155383
Description: xxv, 526 pages : color illustrations ; 26 cm
Contents: pt. 1. Analysis. What is strategy? --
Strategic leadership: managing the strategy process --
External analysis: industry structure, competitive forces, and strategic groups --
Internal analysis: resources, capabilities, and core competencies --
Competitive advantage, firm performance, and business models --
pt. 2. Formulation. Business strategy: differentiation, cost leadership, and blue oceans --
Business strategy: innovation and entrepreneurship --
Corporate strategy: vertical integration and diversification --
Corporate strategy: strategic alliances, mergers and acquisitions --
Global strategy: competing around the world --
pt. 3. Implementation. Organizational design: structure, culture, and control --
Corporate governance and business ethics --
pt. 4. Minicases --
How to conduct a case analysis --
pt. 5. Full-length cases.
Responsibility: Frank T. Rothaermel, Georgia Institute of Technology.

Abstract:

Intends to synthesize and integrate theory, empirical research, and practical applications with real-world examples. This book prepares students for the types of challenges they will face as managers  Read more...

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