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Strategic management

Author: Richard Lynch
Publisher: Harlow London New York [und 20 andere] Pearson [La Vergne] [MyiLibrary] 2015
Series: Always learning
Edition/Format:   eBook : Document : English : Seventh editionView all editions and formats
Publication:Strategic management.
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Richard Lynch
ISBN: 9781292064680 1292064684 9781322664477 1322664471
OCLC Number: 933292050
Description: 1 Online-Ressource (xxix, 766 Seiten)
Contents: About the sixth edition How to use this book Guided tour Guide to the main focus of case studies Acknowledgements Publisher's acknowledgements Part 1 Introduction 1 Strategic management 2 A review of theory and practice Part 2 Strategic analysis and purpose 3 Analysing the strategic environment 4 Analysing resources and capabilities 5 Strategy dynamics 6 Prescriptive purpose delivered through mission, objectives and ethics 7 Purpose emerging from knowledge, technology and innovation Part 3 Developing the strategy 8 Developing business-level strategy options 9 Developing corporate-level strategy options 10 Strategy evaluation and development: the prescriptive process 11 Finding the strategic route forward: mainly emergent approaches 12 Organisational structure, style and people issues Part 4 The implementation process 13 Implementing and controlling the strategic plan 14 Green strategy and sustainability15 Managing strategic change Part 5 Different strategy contexts and building business models16 Strategic leadership 17 Entrepreneurial strategy 18 Government, public sector and not-for-profit strategies 19 International expansion and globalisation strategies 20 Strategy and business modelsPart 6 Integrative and longer case studies Glossary Indexes
Series Title: Always learning
Responsibility: Richard Lynch

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