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Strategic marketing channel management

Author: Donald J Bowersox; M Bixby Cooper
Publisher: New York : McGraw-Hill, ©1992.
Series: McGraw-Hill series in marketing.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Bowersox, Donald J.
Strategic marketing channel management.
New York : McGraw-Hill, ©1992
(OCoLC)776105905
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Donald J Bowersox; M Bixby Cooper
ISBN: 0070067570 9780070067578
OCLC Number: 24503439
Description: xix, 488 pages : illustrations ; 24 cm.
Series Title: McGraw-Hill series in marketing.
Responsibility: Donald J. Bowersox, M. Bixby Cooper.

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