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Strategic marketing decision-making in Japanese and South Korean companies

Author: Yang-Im Lee; Peter R J Trim
Publisher: Oxford : Chandos, 2008.
Series: Chandos Asian studies series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how  Read more...

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Additional Physical Format: Online version:
Lee, Yang-Im.
Strategic marketing decision-making in Japanese and South Korean companies.
Oxford : Chandos, 2008
(OCoLC)892838729
Document Type: Book
All Authors / Contributors: Yang-Im Lee; Peter R J Trim
ISBN: 9781843343639 1843343630 9781843344698 1843344696
OCLC Number: 228584870
Description: xvi, 348 pages : illustrations ; 25 cm.
Contents: The link between organizational and national culture --
Japanese and Korean national cultural similarities and differences --
Marketing strategy and customer service --
Retailing strategy --
The strategic marketing context --
Grounded theory --
Grounded theory relating to Japanese and Korean electronics companies.
Series Title: Chandos Asian studies series.
Responsibility: Yang-Im Lee and Peter R.J. Trim.

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