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Strategic marketing management cases

Author: David W Cravens; Charles W Lamb; Victoria Lynn Crittenden
Publisher: Boston, Mass. : McGraw-Hill, ©2002.
Series: Irwin/McGraw-Hill series in marketing.
Edition/Format:   Print book : CD for computer : Document   Computer File : English : 7th edView all editions and formats
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Genre/Form: Fallstudiensammlung
Case studies
Additional Physical Format: Online version:
Cravens, David W.
Strategic marketing management cases.
Boston, Mass. : McGraw-Hill, ©2002
(OCoLC)645905729
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: David W Cravens; Charles W Lamb; Victoria Lynn Crittenden
ISBN: 0072429461 9780072429466 0072429488 9780072429480 0071123253 9780071123259 0072514825 9780072514827
OCLC Number: 47764328
Description: xvi, 685 pages : illustrations ; 26 cm + 1 computer disc (4 3/4 in.).
Details: System requirements for accompanying computer disc: IBM® PC, or 100% compatible with a Pentium®/90 MHz processor, 16MB of RAM, Microsoft® Windows®95 or higher, and Microsoft® Exel 97 or higher.
Contents: pt. I. Market Orientation and Organizational Learning. Case 1-1. Enterprise Rent-A-Car: Selling the Dream (video case). Case 1-2. Medical Products Inc.: Developing New Products for the Twenty-First Century. Case 1-3. The Boston Red Sox. Case 1-4. Battered Women Fighting Back! Case 1-5. Filterfresh. Case 1-6. The Metropolitan Museum of Art. Case 1-7. Bear Creek Golf Range. Case 1-8. E-Business: Sun Microsystems Inc.: Sun's Bid to Rule the Web --
pt. II. Marketing Program Development. Case 2-1. Dunkin' Donuts (video case). Case 2-2. Medical Products Inc.: The "Wolverine" Project. Case 2-3. L'Oreal Nederland B.V. Case 2-4. The New York Islanders Hockey Club, Inc.
Series Title: Irwin/McGraw-Hill series in marketing.
Responsibility: David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.

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