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Strategic marketing planning

Author: Malcolm McDonald
Publisher: London : Kogan Page, 1992.
Series: Cranfield management research series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

A review of strategic marketing planning, which provides information on the use of expert systems and innovative views of contemporary marketing procedures. The author suggests how marketing  Read more...

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Document Type: Book
All Authors / Contributors: Malcolm McDonald
ISBN: 0749407670 9780749407674
OCLC Number: 27082778
Description: 222 pages : illustrations ; 24 cm.
Series Title: Cranfield management research series.
Responsibility: Malcolm McDonald.

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