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Strategic marketing problems : cases and comments

Author: Roger A Kerin; Robert A Peterson
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, ©2007.
Edition/Format:   Print book : English : 11th edView all editions and formats
Summary:

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. The premier marketing strategy and management casebook in the world.

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Genre/Form: Case studies
Fallstudiensammlung
Additional Physical Format: Online version:
Kerin, Roger A.
Strategic marketing problems.
Upper Saddle River, NJ : Pearson/Prentice Hall, ©2007
(OCoLC)709541986
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Roger A Kerin; Robert A Peterson
ISBN: 0131871528 9780131871526 9780132335713 0132335719
OCLC Number: 80931789
Description: x, 722 pages : illustrations ; 29 cm
Contents: 1. Foundations of Strategic Marketing Management --
2. Financial Aspects of Marketing Management --
3. Marketing Decision Making and Case Analysis --
4. Opportunity Analysis and Market Targeting --
5. Product and Service Strategy and Management --
6. Integrated Marketing Communications Strategy and Management --
7. Marketing Channel Strategy and Management --
8. Pricing Strategy and Management --
9. Marketing Strategy Reformulation: The Control Process --
10. Global Marketing Strategy.
Responsibility: Roger A. Kerin, Robert A. Peterson.

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