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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/183162481 Title: Strategic marketing Author: David W Cravens; Nigel Piercy Publisher: Boston : McGraw-Hill Irwin, ©2009. ISBN/ISSN: 9780073381008 0073381004 9780071263351 0071263357 OCLC:183162481

  
  

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Strategic marketing

Author:	David W Cravens; Nigel Piercy
Publisher:	Boston : McGraw-Hill Irwin, ©2009.
Edition/Format:	Book : English : 9th edView all editions and formats
Summary:	This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.
Rating:	(not yet rated) 0 with reviews - Be the first.