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Strategic planning for public relations

Author: Ronald D Smith
Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2002.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

This text offers step-by-step processes for strategic communication activities, including planning, research, implementation and evaluation. It focuses on making decisions through solid and informed  Read more...

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Details

Document Type: Book
All Authors / Contributors: Ronald D Smith
ISBN: 0805842330 9780805842333
OCLC Number: 48398953
Notes: Includes index.
Description: xvi, 344 pages ; 23 cm
Contents: Strategic Communication --
Integrated Communication --
Nine Steps of Strategic Public Relations --
Effective Creativity --
Formative Research --
Analyzing the Situation --
Analyzing the Organization --
Analyzing the Publics --
Strategy --
Establishing Goals and Objectives --
Formulating Action and Response Strategies --
Using Effective Communication --
Tactics --
Choosing Communication Tactics --
Implementing the Strategic Plan --
Evaluative Research --
Evaluating the Strategic Plan --
Applied Research Techniques --
Ethical Standards --
Sample Campaigns.
Responsibility: Ronald D. Smith.
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