skip to content
Strategic planning in public relations : a practical guide Preview this item
ClosePreview this item
Checking...

Strategic planning in public relations : a practical guide

Author: Kierran Knights
Publisher: London : Thorogood, ©2001.
Series: Thorogood professional insights.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Offering a fresh approach to public relations, this book details strategic planning and clearly presents the arguments for a campaign proposal backed with evidence. In addition to an introduction to the new topic of strategic planning, valuable tips and techniques to improve any public relations or.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kierran Knights
ISBN: 1423717902 9781423717904 1854185810 9781854185815 1854182250 9781854182258
OCLC Number: 61226746
Language Note: English.
Notes: "A Thorogood report."
Title from e-book title screen (viewed Aug. 8, 2005).
Description: 1 online resource.
Contents: The author; Contents; 1: What is strategic planning and why do we need it?; 2: The strategic planning process; 3: Getting out what you put in; 4: Understanding your audience; 5: Ensuring creativity lives up to the planning promise; 6: Measurement and evaluation as a planning tool; 7: Media planning; 8: The pleasure of planning; Appendix: Useful telephone numbers and website addresses.
Series Title: Thorogood professional insights.
Responsibility: Kiernan Knights.

Abstract:

"Offering a fresh approach to public relations, this book details strategic planning and clearly presents the arguments for a campaign proposal backed with evidence. In addition to an introduction to  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/61226746> # Strategic planning in public relations : a practical guide
    a schema:Book, schema:MediaObject, schema:CreativeWork ;
    library:oclcnum "61226746" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
    schema:about <http://id.worldcat.org/fast/1082912> ; # Public relations--Planning
    schema:about <http://id.worldcat.org/fast/1134371> ; # Strategic planning
    schema:about <http://dewey.info/class/659.2/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/866864623#Topic/business_&_economics_public_relations> ; # BUSINESS & ECONOMICS--Public Relations
    schema:about <http://experiment.worldcat.org/entity/work/data/866864623#Topic/public_relations_planning> ; # Public relations--Planning
    schema:bookFormat schema:EBook ;
    schema:copyrightYear "2001" ;
    schema:creator <http://viaf.org/viaf/29496633> ; # Kierran Knights
    schema:datePublished "2001" ;
    schema:description ""Offering a fresh approach to public relations, this book details strategic planning and clearly presents the arguments for a campaign proposal backed with evidence. In addition to an introduction to the new topic of strategic planning, valuable tips and techniques to improve any public relations or."@en ;
    schema:description "The author; Contents; 1: What is strategic planning and why do we need it?; 2: The strategic planning process; 3: Getting out what you put in; 4: Understanding your audience; 5: Ensuring creativity lives up to the planning promise; 6: Measurement and evaluation as a planning tool; 7: Media planning; 8: The pleasure of planning; Appendix: Useful telephone numbers and website addresses."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/866864623> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/866864623#Series/thorogood_professional_insights> ; # Thorogood professional insights.
    schema:name "Strategic planning in public relations : a practical guide"@en ;
    schema:productID "61226746" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/61226746#PublicationEvent/london_thorogood_2001> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/866864623#Agent/thorogood> ; # Thorogood
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=309025> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=136841> ;
    schema:url <http://www.books24x7.com/marc.asp?bookid=12052> ;
    schema:url <http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=309025> ;
    schema:workExample <http://worldcat.org/isbn/9781423717904> ;
    schema:workExample <http://worldcat.org/isbn/9781854185815> ;
    schema:workExample <http://worldcat.org/isbn/9781854182258> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/61226746> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
    schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/866864623#Series/thorogood_professional_insights> # Thorogood professional insights.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/61226746> ; # Strategic planning in public relations : a practical guide
    schema:name "Thorogood professional insights." ;
    schema:name "Thorogood professional insights" ;
    .

<http://experiment.worldcat.org/entity/work/data/866864623#Topic/business_&_economics_public_relations> # BUSINESS & ECONOMICS--Public Relations
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Public Relations"@en ;
    .

<http://id.worldcat.org/fast/1082912> # Public relations--Planning
    a schema:Intangible ;
    schema:name "Public relations--Planning"@en ;
    .

<http://id.worldcat.org/fast/1134371> # Strategic planning
    a schema:Intangible ;
    schema:name "Strategic planning"@en ;
    .

<http://viaf.org/viaf/29496633> # Kierran Knights
    a schema:Person ;
    schema:familyName "Knights" ;
    schema:givenName "Kierran" ;
    schema:name "Kierran Knights" ;
    .

<http://worldcat.org/isbn/9781423717904>
    a schema:ProductModel ;
    schema:isbn "1423717902" ;
    schema:isbn "9781423717904" ;
    .

<http://worldcat.org/isbn/9781854182258>
    a schema:ProductModel ;
    schema:isbn "1854182250" ;
    schema:isbn "9781854182258" ;
    .

<http://worldcat.org/isbn/9781854185815>
    a schema:ProductModel ;
    schema:isbn "1854185810" ;
    schema:isbn "9781854185815" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.