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Strategic planning : selected readings

Author: J William Pfeiffer
Publisher: San Diego, Calif. : University Associates, ©1986.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Strategic planning.
San Diego, Calif. : University Associates, ©1986
(OCoLC)755265444
Document Type: Book
All Authors / Contributors: J William Pfeiffer
ISBN: 0883901978 9780883901977
OCLC Number: 13667124
Notes: Reprint of articles originally published 1970-1986.
Description: xii, 513 pages : illustrations ; 24 cm
Contents: Overview : Applied strategic planning : a new model for organizational growth and vitality / J. William Pfeiffer, Leonard D. Goodstein, and Timothy M. Nolan --
The Importance of planning --
The Why and how of planning / Merritt L. Kastens --
The Business of business planning / Robert W. Raichle --
Directors' responsibility for corporate strategy / Kenneth R. Andrews --
Matching corporate culture and business strategy / Howard Schwartz and Stanley M. Davis --
The Problems with planning / William S. Royce. Defining the mission statement --
Marketing myopia / Theodore Levitt --
The Commodity-premium scale : a force in the development of successful strategy / Theodore A. Smith --
Making quality a fundamental part of strategy / Joel E. Ross and Y. Krishna Shetty --
Competitive advantage : the cornerstone of strategic thinking / Stephen E. South. The Process of strategic business modeling --
Begin strategic planning by asking three questions / Benton E. Gup --
The Three levels of strategic choice / John P. Fitzgerald --
Operations vs. strategy : trading tomorrow for today / Robert L. Banks and Steven C. Wheelwright --
Identifying and using critical success factors / Joel K. Leidecker and Albert V. Bruno --
Experience curves as a planning tool / Patrick Conley --
Designing organizations to compete / Ian C. MacMillan and Patrica E. Jones --
Vulnerability analysis : a new way to assess future trends / Douglas A. Hurd and E. Riggs Monfort III --
Shirt-sleeve approach to long-range plans / Robert E. Linneman and John D. Kennell. Implementing strategic management --
Strategic planning and the marketing process / Philip Kotler --
Strategy follows structure : developing distinctive skills / Thomas J. Peters --
Uses and misuses of strategic planning / Daniel H. Gray --
The Malaise of strategic planning / J. Quincy Hunsicker --
The Mythology of innovation, or a Skunkworks tale : part I / Thomas J. Peters --
The Mythology of innovation, or a Skunkworks tale : part II / Thomas J. Peters --
Appendix : the History of strategic planning.
Responsibility: edited by J. William Pfeiffer.

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