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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/59358461 Title: Strategic public relations management : planning and managing effective communication programs Author: Erica Weintraub Austin; Bruce E Pinkleton Publisher: Mahwah, NJ : Lawrence Erlbaum Associates, 2000. ISBN/ISSN: 0805831592 (CLOTH 9780805831597 (CLOTH 0805831606 (PBK. 9780805831603 (PBK OCLC:59358461

  
  

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Strategic public relations management : planning and managing effective communication programs

Author:	Erica Weintraub Austin; Bruce E Pinkleton
Publisher:	Mahwah, NJ : Lawrence Erlbaum Associates, 2000.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	This guide provides professionals and advanced public relations students with the information they need to engage in strategic public relations management. It focuses on operating from a research-based, strategic management style.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.