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Strategic reputation management : towards a company of good

Author: Pekka Aula; Saku Mantere
Publisher: London ; New York : Routledge, 2008.
Series: LEA's communication series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. This book presents a contemporary model of strategic reputation  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Pekka Aula; Saku Mantere
ISBN: 0805864253 9780805864250 0805864261 9780805864267 1410618595 9781410618597
OCLC Number: 180576272
Description: xiii, 237 pages : illustrations ; 24 cm.
Contents: Part I, The company of good: a contradiction in terms?. The question concerning the good company: a good question --
Part II, Strategic reputation management. The reputation of the good company --
Is reputation capital or interpretation? --
The arena model of organizational reputation --
Reputational arenas within markets of meaning --
Part III, Managing the company of good. Doing good deeds --
Communicating the good --
Managing good relationship --
Part IV, Conclusion. The company of good.
Series Title: LEA's communication series.
Responsibility: Pekka Aula and Saku Mantere.
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