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Strategic research and political communications for NGOs : initiating policy change

Author: Accenture-Stiftung (Germany); International University in Germany. School of Communication Management.; Banyan (Organization)
Publisher: Los Angeles : SAGE, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"With illustrative examples of Best Practice based on case studies of Indian and international NGOs, this book is an essential read for NGO managers and communication programme officers, social work administrators and other professionals engaged in the field of social work."--Jacket.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Accenture-Stiftung (Germany); International University in Germany. School of Communication Management.; Banyan (Organization)
ISBN: 9788132101208 8132101200
OCLC Number: 426804748
Description: xvii, 178 pages : illustrations ; 22 cm
Contents: NGOs on the agenda : profile of an agent provocateur --
India in focus --
The role of political communication in agenda setting --
Some best practice case studies --
A framework for initiating policy change --
Strategic research --
Strategy --
Political communication --
Strategic communication planning for NGOs --
Advocacy --
Evaluation and policy change.
Responsibility: Accenture-Stiftung, Germany ; School of Communication Management, International University in Germany, Bruchsal ; The Banyan, India.
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Abstract:

Offers a fresh paradigm to NGO managers in effecting policy change. Drawing on principles of corporate governance, this work presents a hands-on approach to positioning one's cause effectively with  Read more...

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[The book] provides help right from starting an NGO to successful policy advocacy by an NGO. The 11 chapters in the book cover a wide variety range- from explanation of NGO work in general to the Read more...

 
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