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Strategic retail management

Author: Bal Mukand Sharma
Publisher: Jaipur, India : Book Enclave, 2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This book deals with the strategies of retail management. Selected aspects of store based institutions and service strategies are presented and provide a comprehensive overview of retail strategies. Each chapter depicts a profile of a selected institutional format in the American retail distribution structure. The concept of competition frequently blurs the strategic and operating differences among retail types as  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Sharma, Bal Mukand.
Strategic retail management.
Jaipur, India : Book Enclave, 2008
(OCoLC)277278043
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Bal Mukand Sharma
ISBN: 9781441663931 1441663932 1282800450 9781282800458 9789350437780 9350437783
OCLC Number: 657213188
Description: 1 online resource (273 pages) : illustrations
Contents: 1. An introduction to retailing --
2. Strategic planning in retailing : owning or managing a business --
3. The contemporary challenges facing retailers --
4. Identifying and understanding consumers --
5. Information gathering and processing in retailing --
6. Trade-area analysis --
7. Site selection --
8. Retail organisation and human resource management --
9. Operations management --
10. Merchandise management --
II. Pricing in retailing --
12. Establishing and maintaining a retail image --
13. Promotional strategy --
14. Planning by a service retailer --
15. Integrating and controlling the retail strategy --
Index.
Responsibility: Bal Mukand Sharma.

Abstract:

This book deals with the strategies of retail management. Selected aspects of store based institutions and service strategies are presented and provide a comprehensive overview of retail strategies. Each chapter depicts a profile of a selected institutional format in the American retail distribution structure. The concept of competition frequently blurs the strategic and operating differences among retail types as each format reacts to the successes of others. Each chapter has been analyzed according to intertype environmental competition that challenges the well-being of the specific type of.

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