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| 文件类型： | 书 |
|---|---|
| 所有的著者/提供者： |
David Shilbury; Shayne Quick; Hans Westerbeek |
| ISBN: | 1865089184 9781865089188 |
| OCLC号码： | 53901895 |
| 注意： | Previous ed.: 1998. |
| 描述： | xii, 340 p. : ill. ; 23 cm. |
| 内容： | An overview of sport marketing -- Identification of marketing opportunities -- The strategic sport-marketing planning process -- Understanding the sport consumer -- Market research: segmentation, target markets and positioning -- Strategy determination -- The sport product -- Pricing strategies -- The place of the sport facility -- Customer satisfaction and service quality -- The sport promotion mix -- Advertising -- Sport and television -- Sport and the Internet -- How to attract and implement sponsorship -- Measuring the effectiveness of sponsorship -- Public relations -- Promotional licensing -- Strategy implementation, evaluation and adjustment -- Coordinating and controlling marketing strategy. |
| 丛书名： | Sport management series. |
| 责任： | David Shilbury, Shayne Quick and Hans Westerbeek. |
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