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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/53901895 Title: Strategic sport marketing Author: David Shilbury; Shayne Quick; Hans Westerbeek Publisher: Crows Nest., N.S.W. : Allen & Unwin, ©2003. ISBN/ISSN: 1865089184 9781865089188 OCLC:53901895

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Strategic sport marketing

Author:	David Shilbury; Shayne Quick; Hans Westerbeek
Publisher:	Crows Nest., N.S.W. : Allen & Unwin, ©2003.
Series:	Sport management series.
Edition/Format:	Book : English : 2nd edView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Document Type:	Book
All Authors / Contributors:	David Shilbury; Shayne Quick; Hans Westerbeek Find more information about:
ISBN:	1865089184 9781865089188
OCLC Number:	53901895
Notes:	Previous ed.: 1998.
Description:	xii, 340 p. : ill. ; 23 cm.
Contents:	An overview of sport marketing -- Identification of marketing opportunities -- The strategic sport-marketing planning process -- Understanding the sport consumer -- Market research: segmentation, target markets and positioning -- Strategy determination -- The sport product -- Pricing strategies -- The place of the sport facility -- Customer satisfaction and service quality -- The sport promotion mix -- Advertising -- Sport and television -- Sport and the Internet -- How to attract and implement sponsorship -- Measuring the effectiveness of sponsorship -- Public relations -- Promotional licensing -- Strategy implementation, evaluation and adjustment -- Coordinating and controlling marketing strategy.
Series Title:	Sport management series.
Responsibility:	David Shilbury, Shayne Quick and Hans Westerbeek.

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