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Strategic sport marketing

著者: David Shilbury; Shayne Quick; Hans Westerbeek
出版商: Crows Nest., N.S.W. : Allen & Unwin, ©2003.
丛书: Sport management series.
版本/格式:   图书 : 英语 : 2nd ed查看所有的版本和格式
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所有的著者/提供者: David Shilbury; Shayne Quick; Hans Westerbeek
ISBN: 1865089184 9781865089188
OCLC号码: 53901895
注意: Previous ed.: 1998.
描述: xii, 340 p. : ill. ; 23 cm.
内容: An overview of sport marketing --
Identification of marketing opportunities --
The strategic sport-marketing planning process --
Understanding the sport consumer --
Market research: segmentation, target markets and positioning --
Strategy determination --
The sport product --
Pricing strategies --
The place of the sport facility --
Customer satisfaction and service quality --
The sport promotion mix --
Advertising --
Sport and television --
Sport and the Internet --
How to attract and implement sponsorship --
Measuring the effectiveness of sponsorship --
Public relations --
Promotional licensing --
Strategy implementation, evaluation and adjustment --
Coordinating and controlling marketing strategy.
丛书名: Sport management series.
责任: David Shilbury, Shayne Quick and Hans Westerbeek.

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