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Strategic technology management : building bridges between sciences, engineering, and business management

Author: George Tesar
Publisher: London : Imperial College Press, ©2008.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
"Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among  Read more...
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Details

Genre/Form: Aufsatzsammlung
Fallstudiensammlung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: George Tesar
ISBN: 9781860948749 186094874X 9781860949265 1860949266
OCLC Number: 185033184
Description: x, 461 pages : illustrations ; 24 cm
Contents: Managing the Creative Process in a Cross-Functional Global Environment; Product Concept Development in a Competitive Marketplace; Business Analysis and Market Potential; Getting a Product from the Laboratory to the Market; Commercialization of New Technology.
Responsibility: edited by George Tesar [and others].

Abstract:

Covering strategic technology management, this book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. It also includes  Read more...

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