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Strategic tools and methods for promoting hospitality and tourism services

Author: Alexandru Nedelea; Maximiliano Korstanje; Babu P George
Publisher: Hershey, PA : Business Science Reference, [2016] ©2016
Series: Advances in hospitality, tourism, and the services industry book series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Strategic tools and methods for promoting hospitality and tourism services.
Hershey, PA : Business Science Reference, [2016]
(DLC) 2015042008
(OCoLC)929582983
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Alexandru Nedelea; Maximiliano Korstanje; Babu P George
ISBN: 9781466697621 1466697628 9781466697638 1466697636
OCLC Number: 936042552
Description: 1 online resource (xvii, 326 pages) : illustrations.
Contents: The role of destination attributes in assessing/constructing the image of tourist destination / Olimpia Iuliana Ban --
Evaluating the image of tourist destinations: a theoretical and empirical approach / Ana Ispas, Cristinel Petrisor Constantin, Adina Nicoleta Candrea --
Cultural tourism and museum marketing: contributing to the development of Alba Iulia's Image / Cotîrlea Denisa Adriana --
Strategic tools and methods for promoting cultural tourism / Zoltán Bujdosó [and 3 others] --
Failure-avoidance in the implementation of tourism and hospitality strategies / Reza Aboutalebi --
The roles of information technology and knowledge management in global tourism / Kijpokin Kasemsap --
Delivering hospitality through franchising: the case of Monginis, India / Christo F. V. Fernandes, Babu George, Ajit Mishra --
Hotel spa and wellness services in Crete: a marketing analysis / Marios D. Sotiriadis --
A cross-cultural comparison of Generation Y attitudes to nature, wellbeing and rural tourism / Melanie Smith, Gabriela Corina Slusariuc --
Sociocultural impacts of sport event tourism in Mexico: research needs and opportunities / Carlos Monterrubio --
Communicating responsibly with the global tourist / Catalina Mueller (Brindusoiu) --
The application of monetary awards in tourist organizations: rent-a-car sectors in Buenos Aires, Argentina / Maximiliano E. Korstanje --
The role of the tourism and cultural policies since the end of convertibility: the case of Buenos Aires city / Mariana Gomez Schettini --
Tourism, terrorism, morality, and marketing: a study of the role of reciprocity in tourism marketing / Peter Tarlow.
Series Title: Advances in hospitality, tourism, and the services industry book series.
Responsibility: Alexandru Nedelea, Stefan cel Mare University of Suceava, Romania, Maximiliano Korstanje, University of Palermo, Argentina, Babu George, Fort Hays State University, USA.

Abstract:

Provides interdisciplinary perspectives in the areas of global tourism and hospitality. This book highlights the cultural boundaries of strategic knowledge management through the use of case studies  Read more...

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