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Stratégie et gestion de la marque industrielle : produits et services business to business

Author: Philippe Malaval
Publisher: Paris : Ed. Publi-Union, 1998.
Edition/Format:   Print book : French
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Document Type: Book
All Authors / Contributors: Philippe Malaval
ISBN: 2857901194 9782857901198
OCLC Number: 40225142
Description: 458 p. : ill. ; 24 cm
Other Titles: Produits et services business to business
Responsibility: Philippe Malaval.
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