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Stratégie Océan Bleu : comment créer de nouveaux espaces stratégiques

Author: W Chan Kim; Renée Mauborgne
Publisher: [Paris] : Village Mondial, ©2008.
Edition/Format:   Print book : FrenchView all editions and formats
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Document Type: Book
All Authors / Contributors: W Chan Kim; Renée Mauborgne
ISBN: 9782744063176 2744063177
OCLC Number: 393424672
Notes: Comprend un index.
Blue ocean strategy.
Description: ix, 272 p. : fig., tabl. ; 24 cm
Responsibility: W. Chan Kim, Renée Mauborgne ; traduit de l'anglais (États-Unis) par Larry Cohen.
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