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Strategie und Technik der Markenführung

Author: Franz-Rudolf Esch
Publisher: München : Vahlen, 2008.
Edition/Format:   Book : German : 5., vollst. überarb. und erw. AuflView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Franz-Rudolf Esch
ISBN: 9783800635375 3800635372
OCLC Number: 227335952
Notes: Literaturverz. S. 667 - 719.
Description: XXXV, 743 S. : ill., graph. Darst., Kt. ; 25 cm.
Responsibility: Franz-Rudolf Esch.
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