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Strategie und Technik der Markenführung

Author: Franz-Rudolf Esch
Publisher: München : Vahlen, 2004.
Edition/Format:   Print book : German : 2., überarb. und erw. AuflView all editions and formats
Database:WorldCat
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Genre/Form: 0 Gesamtdarstellung
Document Type: Book
All Authors / Contributors: Franz-Rudolf Esch
ISBN: 3800630257 9783800630257
OCLC Number: 249443818
Notes: Literaturverz. S. [573] - 606.
Description: XXXI, 624 S. : Ill., graph. Darst
Responsibility: Franz-Rudolf Esch.

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