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Strategie und Technik der Markenführung

Author: Franz-Rudolf Esch
Publisher: München : Vahlen, 2004.
Edition/Format:   Book : German : 2., überarb. und erw. AuflView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Franz-Rudolf Esch
ISBN: 3800630257 9783800630257
OCLC Number: 56755194
Description: xxxi, 624 p. : ill. ; 25 cm.
Responsibility: Franz-Rudolf Esch.

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