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Strategies and communications for innovations : an integrative management view for companies and networks

Author: Michael Hülsmann
Publisher: Berlin ; London : Springer, 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Publication:Strategies and Communications for Innovations.
Database:WorldCat
Summary:

The fresh perspectives offered in this volume seek to integrate companies' management of innovation and communication. As a major contribution to business studies literature, it provides cutting-edge  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael Hülsmann
ISBN: 9783642172229 3642172229
OCLC Number: 700626690
In: Hülsmann, Michael
Description: 470 S. : ill. ; 24 cm.
Contents: Introduction.- Part I-Strategic Perspectives on Innovation.- Part II-Communicative Perspectives on Innovation.- Part III-Integrated Perspectives on Innovation.- Part IV-Best Practices.
Responsibility: edited by Michael Hulsmann, Nicole Pfeffermann.
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