skip to content
Strategies and tools for corporate blogging Preview this item
ClosePreview this item
Checking...

Strategies and tools for corporate blogging

Author: John Cass
Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, ©2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
8% of the Fortune 500 are blogging and the rest must follow by using blogs and other consumer-generated media to communicate with customers.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Blogs
Additional Physical Format: Print version:
Cass, John (Gene John).
Strategies and tools for corporate blogging.
Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, ©2007
(DLC) 2007004083
(OCoLC)81861333
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John Cass
ISBN: 9780080481173 0080481175
OCLC Number: 183180991
Description: 1 online resource (xvi, 224 pages) : illustrations
Contents: The need for blogger relations --
Determining if your organization should blog --
Developing a blogger relations strategy --
Blogging guidelines for companies --
Tools for blogger relations --
Writing for blogger relations --
Dialogue and the art of conversation for effective blogger relations --
Brand strategies for effective blogging --
Blogosphere communities : lessons from the automobile blogging community --
Blogs from the customer's perspective --
The future of blogger relations : podcasting, Web 2.0, and social media.
Responsibility: John Cass.

Abstract:

Provides tools for companies to interact with customers through blogging communities. This book shows how to transform public relations and search marketing through consumer-generated media, RSS  Read more...

Reviews

Editorial reviews

Publisher Synopsis

Ok, we finally figured out why blog, now John Cass tells us how to do it----successfully! This comprehensive approach to developing a corporate blog program covers everything from A- 6 Apart to Y - Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/183180991> # Strategies and tools for corporate blogging
    a schema:CreativeWork, schema:Book, schema:MediaObject ;
   library:oclcnum "183180991" ;
   library:placeOfPublication <http://dbpedia.org/resource/Boston> ; # Boston
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ne> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/66571319#Place/amsterdam> ; # Amsterdam
   schema:about <http://id.loc.gov/authorities/subjects/sh2010003015> ; # Business enterprises--Blogs
   schema:about <http://dewey.info/class/659.202854678/e22/> ;
   schema:about <http://id.worldcat.org/fast/977272> ; # Internet marketing
   schema:about <http://id.worldcat.org/fast/1429931> ; # Blogs
   schema:about <http://id.loc.gov/authorities/subjects/sh2010003014> ; # Business communication--Blogs
   schema:about <http://experiment.worldcat.org/entity/work/data/66571319#Topic/business_&_economics_public_relations> ; # BUSINESS & ECONOMICS--Public Relations
   schema:about <http://id.worldcat.org/fast/842419> ; # Business communication
   schema:about <http://id.worldcat.org/fast/842519> ; # Business enterprises
   schema:bookFormat schema:EBook ;
   schema:copyrightYear "2007" ;
   schema:creator <http://viaf.org/viaf/58524483> ; # Gene John Cass
   schema:datePublished "2007" ;
   schema:description "The need for blogger relations -- Determining if your organization should blog -- Developing a blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing for blogger relations -- Dialogue and the art of conversation for effective blogger relations -- Brand strategies for effective blogging -- Blogosphere communities : lessons from the automobile blogging community -- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0, and social media."@en ;
   schema:description "8% of the Fortune 500 are blogging and the rest must follow by using blogs and other consumer-generated media to communicate with customers."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/66571319> ;
   schema:genre "Blogs"@en ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/81861333> ;
   schema:name "Strategies and tools for corporate blogging"@en ;
   schema:productID "183180991" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/183180991#PublicationEvent/amsterdam_boston_elsevier_butterworth_heinemann_2007> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/66571319#Agent/elsevier_butterworth_heinemann> ; # Elsevier/Butterworth-Heinemann
   schema:url <http://www.myilibrary.com?id=104955&ref=toc> ;
   schema:url <http://www.tandfebooks.com/isbn/9780080481173> ;
   schema:url <http://www.myilibrary.com?id=104955> ;
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=196422> ;
   schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=294383> ;
   schema:url <http://site.ebrary.com/id/10186097> ;
   schema:workExample <http://worldcat.org/isbn/9780080481173> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/183180991> ;
    .


Related Entities

<http://dbpedia.org/resource/Boston> # Boston
    a schema:Place ;
   schema:name "Boston" ;
    .

<http://experiment.worldcat.org/entity/work/data/66571319#Agent/elsevier_butterworth_heinemann> # Elsevier/Butterworth-Heinemann
    a bgn:Agent ;
   schema:name "Elsevier/Butterworth-Heinemann" ;
    .

<http://experiment.worldcat.org/entity/work/data/66571319#Topic/business_&_economics_public_relations> # BUSINESS & ECONOMICS--Public Relations
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Public Relations"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2010003014> # Business communication--Blogs
    a schema:Intangible ;
   schema:name "Business communication--Blogs"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2010003015> # Business enterprises--Blogs
    a schema:Intangible ;
   schema:name "Business enterprises--Blogs"@en ;
    .

<http://id.worldcat.org/fast/1429931> # Blogs
    a schema:Intangible ;
   schema:name "Blogs"@en ;
    .

<http://id.worldcat.org/fast/842419> # Business communication
    a schema:Intangible ;
   schema:name "Business communication"@en ;
    .

<http://id.worldcat.org/fast/842519> # Business enterprises
    a schema:Intangible ;
   schema:name "Business enterprises"@en ;
    .

<http://id.worldcat.org/fast/977272> # Internet marketing
    a schema:Intangible ;
   schema:name "Internet marketing"@en ;
    .

<http://viaf.org/viaf/58524483> # Gene John Cass
    a schema:Person ;
   schema:familyName "Cass" ;
   schema:givenName "Gene John" ;
   schema:givenName "John" ;
   schema:name "Gene John Cass" ;
    .

<http://worldcat.org/isbn/9780080481173>
    a schema:ProductModel ;
   schema:isbn "0080481175" ;
   schema:isbn "9780080481173" ;
    .

<http://www.worldcat.org/oclc/81861333>
    a schema:CreativeWork ;
   rdfs:label "Strategies and tools for corporate blogging." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/183180991> ; # Strategies and tools for corporate blogging
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.