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Strategies for Asia Pacific

Author: Philippe Lasserre; Hellmut Schütte
Publisher: South Melbourne : Macmillan Education Australia, 1996.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
The book argues that the weakness of Western firms in both competing and cooperating with Asian firms will have a negative impact on their overall competitiveness in global markets. Questioning many traditional Western business assumptions, a more regional style of management is advised.
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Document Type: Book
All Authors / Contributors: Philippe Lasserre; Hellmut Schütte
ISBN: 0732936640 9780732936648
OCLC Number: 38377205
Target Audience: Tertiary students.
Description: xix, 315 pages : illustrations ; 25 cm
Contents: List of Tables --
List of Figures --
Acknowledgements --
Introduction: The Asia Pacific Region: The Limits of Global Management --
List of Abbreviations --
1. The strategic importance of Asia Pacific --
2. Formulating strategies for Asia Pacific --
3. Asia as a Market --
4. The Players --
5. Asian business logic --
6. Competing --
7. Cooperating in country-based partnerships --
8. Cooperating in global partnerships --
9. Organising --
10. Managing Human Resources --
11. The Future of the Asia Pacific Region --
References --
Index.
Responsibility: Philippe Lasserre and Hellmut Schütte.

Abstract:

The book argues that the weakness of Western firms in both competing and cooperating with Asian firms will have a negative impact on their overall competitiveness in global markets. Questioning many traditional Western business assumptions, a more regional style of management is advised.

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