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Strategies for e-business success

Author: Erik Brynjolfsson; Glen L Urban
Publisher: San Francisco, CA : Jossey-Bass, ©2001.
Series: Jossey-Bass business & management series.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:

From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second book in the MIT SMR series is aimed at those  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Erik Brynjolfsson; Glen L Urban
ISBN: 0787958484 9780787958480
OCLC Number: 48003145
Description: xii, 334 pages : illustrations ; 23 cm.
Contents: Finding sustainable profitability in electronic commerce / John M. de Figueiredo --
Making business sense of the e-opportunity / David Feeny --
Profits and the Internet : seven misconceptions / Subramanian Rangan and Ron Adner --
Five steps to a dot-com strategy : how to find your footing on the Web / N. Venkatraman --
Pathways to e-business leadership : getting from bricks to clicks / Leslie P. Willcocks and Robert Plant --
The past and future of competitive advantage / Clayton M. Christensen --
Placing trust at the center of your Internet strategy / Glen L. Urban, Fareena Sultan, and William J. Qualls --
How do they know their customers so well? / Thomas H. Davenport, Jeanne G. Harris, and Ajay K. Kohli --
Building stronger brands through on-line communities / Gil McWilliam --
Four smart ways to run on-line communities / Ruth L. Williams and Joseph Cothrel --
Product-development practices that work : how Internet companies build software / Alan MacCormack --
What makes a virtual organization work? / M. Lynne Markus, Brook Manville, and Carole E. Agres.
Series Title: Jossey-Bass business & management series.
Other Titles: Strategies for ebusiness success
Responsibility: Erik Brynjolfsson, Glen L. Urban, editors.
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"...This book is a very useful change management guide for directors of Internet and other IT companies..." (Computer Bulletin, September 2002)

 
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