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Strategies for innovators : HHL Open School case book

Author: Kathrin Möslein; Emilio E Matthaei
Publisher: Wiesbaden : Gabler, 2009.
Edition/Format:   Print book : English : 1. AuflView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kathrin Möslein; Emilio E Matthaei
ISBN: 9783834907615 3834907618
OCLC Number: 297536632
Notes: Literatur- und URL-Angaben.
Description: XIV, 199 S. : ill., graph. Darst., Kt. ; 24 cm.
Contents: Towards Successful Strategic Innovation.- Getting Started.- Grasping the Open School Initiative.- Guided Tour.- Venture Creation.- Venture Creation in Watchmaking: Where Innovation has Tradition.- Strategic Positioning.- Strategic Positioning in Biotech: Where Innovation Can Save Lives.- Business Growth.- Business Growth under Discontinuous Change: Survival of the FITtest.- New Market Entry.- New Market Entry: How to Internationalize a Web 2.0 Firm.- Business Innovation.- Creating Business Innovation out of Traumatic Change.- Service Innovation.- Service Innovation in the IT-Industry: The Need for a Tough Decision.- Open Innovation.- Open Innovation Across Boundaries: How to Craft a Consistent Open Innovation Strategy.
Responsibility: Kathrin M. Möslein/Emilio E. Matthaei.
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