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Strategies for players in a larger world : the effect of regulatory and information changes

Author: Richard M Burton; John D Forsyth; Børge Obel; Odense universitet.
Publisher: Amsterdam ; New York : Elsevier, 1992.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Conference papers and proceedings
Kongreß
Congresses
Material Type: Conference publication, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Richard M Burton; John D Forsyth; Børge Obel; Odense universitet.
ISBN: 0444892907 9780444892904
OCLC Number: 26403168
Notes: "Papers ... first presented at a conference ... held at Odense University, Odense, Denmark, May 30-31, 1991 ... co-sponsored by Odense University [and others]"--Preface.
Description: viii, 190 pages : illustrations, map ; 25 cm
Contents: Strategies for players in a larger world (R.M. Burton et al.). The Smaller Firm in a Larger World: What to do and How. The role of small firms in an interdependent world (Y. Aharoni). Viable marketing strategies in a new market environment. The example of small and medium-sized Danish firms (Tage Koed Madsen). Stradin: A computer network-based strategic decision-making process (M. Bergadaa, R-A. Thietart). New directions in telecommunications: The Danish experience (H. Wurtzen). A few big players in a small world: Strategy for partial regulation and competition (R.M. Burton et al.). A few big players in a small world: Strategy for competition and partial regulation. A Canadian case example (D.M. Melick, R.J. Walker). Services and Pharmaceuticals: Transition to a Larger World. The impact of information processing on the international strategy of professional service firms (Karin Fladmoe-Lindquist). The latest regulatory changes in the pharmaceutical industry. Two case studies: The UK and Germany (C. Huttin). Eastern Europe: Fast Forward. Business strategies in the emerging Eastern-European market. The case of Hungary (L. Tihanyi). Towards a system for investigation of enterprise's behaviour (V. Presniakov).
Responsibility: edited by Richard M. Burton, John D. Forsyth and Børge Obel.

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