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Strategische Unternehmensplanung in jungen KMU : Problemfelder und Lösungsansätze

Author: Patrick Siegfried
Publisher: Berlin ; Boston : De Gruyter Oldenbourg, [2015] ©2015
Edition/Format:   eBook : Document : GermanView all editions and formats
Summary:
This academic study examines the practices of strategic planning and the implementation and use of strategic corporate planning instruments in the new SME. In addition, it develops a model for strategic planning specifically designed to improve the performance of new SMEs and to increase their chances for success.
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Patrick Siegfried
ISBN: 9783110429084 311042908X
OCLC Number: 953416919
Description: 1 online resource (1 volume) : illustrations
Contents: Frontmatter --
Inhaltsverzeichnis --
Abbildungsverzeichnis --
Tabellenverzeichnis --
Abkürzungsverzeichnis --
Vorwort --
1. Einleitung --
2. Theoretische Konzepte und Ansätze der strategischen Unternehmensführung --
3. Untersuchungen zur strategischen Unternehmensplanung in jungen KMU --
4. Die explorative Expertenbefragung bei jungen KMU zum Thema strategische Unternehmensplanung --
5. Adaption der Erkenntnisse auf strategische Unternehmensplanungsinstrumente für junge KMU --
6. Umsetzung der strategischen Unternehmensplanung in jungen KMU in einer Fallstudie --
7. Folgerungen für Wissenschaft und Praxis --
Anhang --
Literaturverzeichnis.
Other Titles: Strategische Unternehmensplanung in jungen kleine und mittlere Unternehmen
Responsibility: Patrick Siegfried.
More information:

Abstract:

This academic study examines the practices of strategic planning and the implementation and use of strategic corporate planning instruments in the new SME. In addition, it develops a model for strategic planning specifically designed to improve the performance of new SMEs and to increase their chances for success.

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