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Strategisches Marketing

Author: Klaus Backhaus; Helmut Schneider
Publisher: Stuttgart : Schäffer-Poeschel, 2007.
Series: Literaturverz. S. 269 - 291
Edition/Format:   Print book : GermanView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Klaus Backhaus; Helmut Schneider
ISBN: 9783791026237 3791026232
OCLC Number: 180168506
Description: XV, 291 Seiten.
Series Title: Literaturverz. S. 269 - 291
Responsibility: Klaus Backhaus ; Helmut Schneider.
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