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Strategisches Mehrmarkencontrolling : ein Beitrag zur integrierten und dynamischen Koordination von Markenportfolios

Author: Mathias Kullmann
Publisher: Wiesbaden : Dt. Univ.-Verl., 2006.
Dissertation: Zugl.: Bremen, Univ., Diss., 2006.
Series: Gabler Edition Wissenschaft : Innovatives Markenmanagement
Edition/Format:   Thesis/dissertation : Thesis/dissertation : German : 1. AuflView all editions and formats
Publication:Strategisches Mehrmarkencontrolling.
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Material Type: Thesis/dissertation, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mathias Kullmann
ISBN: 9783835004146 383500414X
OCLC Number: 166034497
Description: XXIII, 316 Seiten : Illustrationen, Diagramme ; 21 cm.
Series Title: Gabler Edition Wissenschaft : Innovatives Markenmanagement
Responsibility: Mathias Kullmann.

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