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Strategy and communication for innovation : integrative perspectives on innovation in the digital economy

Author: Nicole Pfeffermann; Julie Gould
Publisher: Cham : Springer International Publishing AG, [2017] © 2017
Edition/Format:   Print book : English : Third editionView all editions and formats
Summary:

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. Each chapter offers a starting point for the exchange of ideas, key  Read more...

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Additional Physical Format: Erscheint auch als:
Strategy and Communication for Innovation
Cham : Springer, 2017
Online-Ressource (XXVI, 424 p. 60 illus., 33 illus. in color, online resource)
Online-Ausgabe
Document Type: Book
All Authors / Contributors: Nicole Pfeffermann; Julie Gould
ISBN: 9783319495408 3319495402
OCLC Number: 989973633
Description: 424 Seiten.
Contents: Part I - Strategic Perspectives on Innovation.- Part II - Communicative Perspectives on Innovation.- Part III - Integrated Perspectives on Innovation.- Part IV - Case Examples.
Responsibility: Nicole Pfeffermann, Julie Gould, editors.

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