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Strategy and planning : a manager's guide

Author: D E Hussey
Publisher: Chichester, England ; New York : Wiley, ©2000.
Series: CBI series in practical strategy.
Edition/Format:   Print book : English : [New ed.]View all editions and formats
Summary:

This concise title provides useful information for managers and practitioners of strategic management, particularly those requiring a bird's-eye view of the whole subject.

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Document Type: Book
All Authors / Contributors: D E Hussey
ISBN: 0471500062 9780471500063
OCLC Number: 49230247
Notes: Revised edition of: Introducing corporate planning. 4th ed. 1991.
Description: vi, 289 pages : illustrations ; 23 cm.
Contents: Introduction --
1. Modern concepts of strategic management --
2. Vision and purpose --
3. The corporate appraisal --
4. Analysing the competitive arena --
5. Risk and uncertainty --
6. Strategic thinking --
7. A closer look at strategy --
8. A portfolio approach to strategy --
9. Marketing strategy --
10. Manufacturing strategy --
11. Financial planning --
12. Planning for human resources --
13. Project plans: capital investment appraisal --
14. Implementing strategic change --
15. A process of strategic management.
Series Title: CBI series in practical strategy.
Other Titles: Strategy & planning
Responsibility: David Hussey.

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"...a very readable book...a useful overview..." (Long Range Planning, Vol.34 2001)

 
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