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The strategy and tactics of pricing : a guide to growing more profitably

Author: Thomas T Nagle; John E Hogan, (College teacher); Joseph Zale
Publisher: Boston : Prentice Hall, ©2011.
Edition/Format:   Book : English : 5th edView all editions and formats
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Document Type: Book
All Authors / Contributors: Thomas T Nagle; John E Hogan, (College teacher); Joseph Zale
ISBN: 9780136106814 0136106811
OCLC Number: 465681514
Description: xiv, 334 pages : illustrations ; 24 cm
Contents: Strategic pricing : coordinating the drivers of profitability --
Value creation : the source of pricing advantage --
Price structure : tactics for pricing differently across segments --
Price and value communication : strategies to influence willingness-to-pay --
Pricing policy : managing expectations to improve price realization --
Price level : setting the right price for sustainable profit --
Pricing over the product life cycle : adapting strategy in an evolving market --
Pricing strategy implemention : embedding strategic pricing in the organization --
Costs : how should they affect pricing decisions? --
Financial analysis : pricing for profit --
Competition : managing conflict thoughtfully --
Measurement of price sensitivity : research techniques to supplement judgment --
Ethics and the law : understanding the constraints on pricing.
Responsibility: Thomas T. Nagle, John E. Hogan, Joseph Zale.

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