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The strategy book

Author: Max McKeown
Publisher: Harlow : Financial Times Prentice Hall, 2011.
Series: Financial Times series
Edition/Format:   Print book : EnglishView all editions and formats

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Document Type: Book
All Authors / Contributors: Max McKeown
ISBN: 9780273757092 0273757091
OCLC Number: 751749233
Description: 1 volume ; 22 cm.
Contents: About the authorAuthor's acknowledgementsPublisher's acknowledgementsIntroductionWhat is strategy? Part 1 Your strategic selfShaping the futureThinking before you planBecoming a strategic thinkerSelling your strategy Part 2 Thinking like a strategistReacting is as important as planningTaking risks (jumping your uncertainty gaps)Looking over your shoulderKnowing where grass (really) is greener Part 3 Creating your strategySeeing the big picture?Finding position, intention and directionLooking for advantagesMaking strategic decisions and choicesAdapting to your competitive environment Part 4 Winning with strategyWinning strategy gamesCreating new marketsGetting ahead of your strategic groupGrowing your business (again and again)Going global without going brokeKnowing what you can do best Part 5 Making your strategy workManaging your strategy processMeetings for strategic mindsManaging change, making strategy workUnderstanding what can go wrongSaving your company from failure Part 6 The Strategy Book tool kitThe basic (powerful) strategy questionsSWOT analysisPorter s 5 forces of competitionPorter s generic strategiesBurgelman s strategy dynamics modelPorter s value chainCore competencies and resource-based viewNonaka and Takeuchi s knowledge spiralMcKinsey s 7-S frameworkScenario planningAnsoff s growth gridBCG s product portfolio matrixKim and Mauborgne s blue oceanGreiner's growth (and crisis) modelTreacy and Wiersema s value disciplinesCummings and Wilson: orientation and animationLewin s force field analysisKotter s eight phases of changeKaplan and Norton s balanced scorecardHrebiniak s model of strategy executionHammer and Champy s business process designMichaud and Thoenig s strategic orientationBurgelman and Grove s strategy bet modelArgyris s double and single loop learningMintzberg s deliberate and emergentJohnson s white space modelPrahalad s bottom of the pyramidStacey s strategy from complexity Final wordsFurther readingIndex
Series Title: Financial Times series
Responsibility: Max Mckeown.


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''This book will help readers tackle the really important challenges they face both in developing strategies and putting them into action." Consulting Magazine "A most innovative book. Mckeown Read more...

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