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Strategy by design : a process of strategy innovation

Author: James Carlopio
Publisher: New York, NY : Palgrave Macmillan, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Strategy by Design illustrates how to use many of the principles, processes and tools of the design profession to create innovative break-through organizational strategies.

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Document Type: Book
All Authors / Contributors: James Carlopio
ISBN: 9781137325792 1137325798
OCLC Number: 910940553
Notes: Literaturverz. S. [183] - 196.
Description: XII, 199 Seiten : Diagramme
Contents: Strategy by Design: A Process of Strategy Innovation The Brief: Begin With the End in Mind Research: The Art of Seeing the Different Way Concept Generation: The Art of Generating Different Views Prototyping: Making the End Clearly Visible Evaluation: Assessing Value Delivery: Output and Presentation
Responsibility: James Carlopio.

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"The process of strategy formulation has traditionally beenthe domain of the 'left brain' relying on data, logic, and analysis.This is only one-half of the story.We know that intuition, imagination Read more...

 
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