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Strategy for business : a reader

Author: Mariana Mazzucato; Open University, The.
Publisher: London : Sage in association with the Open University, 2002.
Edition/Format:   Print book : EnglishView all editions and formats

Provides a comprehensive selection of essential readings, covering six key areas in business strategy: What is Strategy?; Competition and Industry Effects; Resources, Capabilities and Core  Read more...


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Genre/Form: estudios y conferencias
Document Type: Book
All Authors / Contributors: Mariana Mazzucato; Open University, The.
ISBN: 076197413X 9780761974130
OCLC Number: 758190417
Description: XI, 378 p. : il. ; 25 cm
Contents: SECTION ONE: DIFFERENT VIEWS OF STRATEGYWhat Is Strategy? - Michael E PorterTheories of Strategy - Richard WhittingtonOf Strategies, Deliberate and Emergent - Henry Mintzberg and James A WatersSECTION TWO: INDUSTRY EFFECTSAnalyzing the Industry Environment - Robert M GrantIndustry Evolution - Robert M GrantThe Firm Matters More Than the Industry - Charles Baden-Fuller and John StopfordSECTION THREE: FIRM EFFECTS: RESOURCES, CAPABILITIES AND CORE COMPETENCIESThe Firm as an Administrative Organization - Edith T PenroseLooking Inside for Competitive Advantages - Jay B BarneyDynamic Capabilities and Strategic Management - David J Teece, Gary Pisano and Amy ShuenSECTION FOUR: STRATEGIC INNOVATION AND FIRM SIZELimits to the Learning Curve - William J Abernathy and Kenneth WayneArchitectural Innovation - Rebecca M Henderson and Kim B Clark The Reconfiguration of Existing Product Technologies and the Failure of Established FirmsStrategic Innovation in Established Companies - Constantinos MarkidesSECTION FIVE: ORGANISATIONAL STRUCTURES, LEARNING AND KNOWLEDGE MANAGEMENTThe Dynamics of Industrial Capitalism - David J Teece Perspectives on Alfred Chandler's Scale and ScopeAbsorptive Capacity - Wesley M Cohen and Daniel A Levinthal A New Perspective on Learning and InnovationStrategic Thinking and Knowledge Management - Ysanne CarlisleSECTION SIX: CHANGING CONTEXTS: THE GLOBAL INFORMATION ECONOMYGlobal Strategy - Sumantra Ghoshal An Organizing FrameworkIncreasing Returns and the New World of Business - W Brian ArthurGlobal Strategy in the Twenty-First Century - George S Yip
Responsibility: edited by Mariana Mazzucato.


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'This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy from a variety of different theoretical Read more...

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